Building Digital Trust and Fostering Product Innovation Through Customer Feedback

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Discover how customer feedback drives product innovation and learn practical strategies for feedback collection and analysis.

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Alexis Martial

Outbound Ops Specialist

Alexis Martial is an Outbound Ops Specialist who helps B2B tech companies grow their pipeline using intent signals. He also shares actionable tips, tools, and tricks to prospect with AI

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Alain Abou-Atmeh

Growth Marketing Expert & Trainer

Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. His approach involves practical training and developing effective strategies for businesses. As a trainer, Alain emphasises clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music.

Guest Speaker

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Michelle Wrede

Benelux Head of Marketing @Trustpilot

Michelle is a seasoned marketing professional with extensive experience in driving brand growth and engagement. With a background in digital marketing and content strategy, she brings interesting insights into crafting impactful campaigns and leveraging digital channels for business success.


In today's digital era, where businesses thrive or perish based on their online reputation, establishing digital trust is paramount. This webinar delves into the significance of digital trust and the pivotal role of customer feedback in driving product innovation. Presented by Michelle Wrede, Benelux Head of Marketing at Trustpilot, and Alain Abou-Atmeh, our Growth Marketing Expert & Trainer,  the webinar promises insights into leveraging customer feedback for innovation.

Importance of Digital Trust

Establishing digital trust isn't just about maintaining a positive image; it's about fostering credibility, reliability, and integrity in the eyes of consumers. In a world inundated with choices, consumers gravitate towards brands they trust. Trustpilot's Michelle Wrede underscores the importance of digital trust as the cornerstone of a successful business venture in today's hyper-competitive digital landscape.

In this webinar, Trustpilot's Michelle Wrede will cover several business cases about the importance of Digital Trust. It's not just about maintaining a positive image, it's about fostering credibility, reliability and integrity.

Leveraging Customer Feedback for Innovation

Strategies for Collecting Feedback

Gone are the days of one-way communication. Today, successful businesses actively seek and encourage customer feedback. Michelle Wrede elucidates practical strategies for collecting feedback, emphasizing the need for multiple touchpoints and seamless integration across platforms.

In this webinar, Trustpilot's Michelle Wrede will cover some practical strategies for collecting feedback, emphasising the need for multiple touch points and seamless integration across platofrms.

Analyzing Customer Feedback

Collecting feedback is just the first step; the real magic lies in extracting actionable insights from the data. Wrede walks us through the process of analyzing customer feedback, highlighting the importance of sentiment analysis, keyword tracking, and trend identification.

Best Practices for Feedback Collection and Analysis

Tools and Methods for Feedback Collection

From traditional surveys to cutting-edge sentiment analysis tools, the arsenal for feedback collection has expanded exponentially. Attendees of the webinar gain insights into the best practices and tools available for collecting feedback across various channels.

Analyzing Feedback Effectively

Once the data is collected, the next challenge is making sense of it. Wrede shares best practices for analyzing feedback effectively, including segmentation, prioritization, and iterative refinement.

Case Studies and Success Stories

Examples Demonstrating the Impact of Customer Feedback

Theory meets practice as Wrede presents compelling case studies and success stories showcasing the transformative power of leveraging customer feedback. From small businesses to industry giants, these examples underscore the tangible benefits of listening to the voice of the customer.

Trustpilot's Michelle Wrede is covering some practical cases where e-commerce brands could improve conversion rates through Trustpilot reviews widgets.

Showcasing Trustpilot reviews doesn't only help improving performances on websites but also on ads. Michelle Wrede from Trustpilot will cover in this webinar a business case with Fairphone. Fairphone is A/B testing different visuals, both including Trustpilot logo and review score.


In conclusion, the webinar "Building Digital Trust and Fostering Product Innovation Through Customer Feedback" offers invaluable insights into the symbiotic relationship between digital trust and customer feedback. As Michelle Wrede aptly demonstrates, by prioritizing digital trust and harnessing the power of customer feedback, businesses can not only survive but thrive in the ever-evolving digital landscape.