Building Digital Trust and Fostering Product Innovation Through Customer Feedback
434 people attended
Discover how customer feedback drives product innovation and learn practical strategies for feedback collection and analysis.
Alexis Martial
Alexis Martial is an Outbound Ops Specialist who helps B2B tech companies grow their pipeline using intent signals. He also shares actionable tips, tools, and tricks to prospect with AI
🚀 Unleash B2B Growth: Explore Our Martech Stack!
Join us for an event where we unveil the game-changing marketing stack designed to supercharge B2B startups on a sales-led journey. Our very experienced speaker will help you discover the secrets to scaling with efficiency and impact.
🔍 Key Highlights:
🔍 Outbound Mastery:
Discover the essentials of effective outbound campaigns. Leverage Clay/BetterContact for comprehensive data enrichment, ensuring maximum coverage and streamline multi-channel automation.
💡 Demand Creation:
Unlock the secrets of creating demand with powerful tools. What to use for smart marketing automation, how to swift landing page builds, and how to make engaging webinars. Prioritize content effectively for SEO, and attract leads with interactive tools we’ll share with you.
📊 Tracking & Analytics:
Navigate the world of tracking and analytics effortlessly. Implement GTM for seamless code addition, gain insights into website visitors, and track usage beyond your website. Streamline data collection and stay GDPR compliant with tools for efficient cookie management.
⚙️ Operations Management:
Optimize your operations with a solid foundation. Choose the right CRM (budget-friendly), enjoy full autonomy over your website, and enhance efficiency for automation. Connect with your audience in real-time, gather valuable feedback and effortlessly document everything.
🎉 Why Join?
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Insider tips to educate your market.
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Supercharge outbound strategy.
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Keep CRM clean with actionable data.
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Network with industry experts.
Save the date and RSVP now for a seat at the forefront of marketing innovation 🚀
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Alain Abou-Atmeh
Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. His approach involves practical training and developing effective strategies for businesses. As a trainer, Alain emphasises clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music.
Guest Speaker
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Michelle Wrede
Michelle is a seasoned marketing professional with extensive experience in driving brand growth and engagement. With a background in digital marketing and content strategy, she brings interesting insights into crafting impactful campaigns and leveraging digital channels for business success.
Introduction
In today's digital era, where businesses thrive or perish based on their online reputation, establishing digital trust is paramount. This webinar delves into the significance of digital trust and the pivotal role of customer feedback in driving product innovation. Presented by Michelle Wrede, Benelux Head of Marketing at Trustpilot, and Alain Abou-Atmeh, our Growth Marketing Expert & Trainer, the webinar promises insights into leveraging customer feedback for innovation.
Importance of Digital Trust
Establishing digital trust isn't just about maintaining a positive image; it's about fostering credibility, reliability, and integrity in the eyes of consumers. In a world inundated with choices, consumers gravitate towards brands they trust. Trustpilot's Michelle Wrede underscores the importance of digital trust as the cornerstone of a successful business venture in today's hyper-competitive digital landscape.
Leveraging Customer Feedback for Innovation
Strategies for Collecting Feedback
Gone are the days of one-way communication. Today, successful businesses actively seek and encourage customer feedback. Michelle Wrede elucidates practical strategies for collecting feedback, emphasizing the need for multiple touchpoints and seamless integration across platforms.
Analyzing Customer Feedback
Collecting feedback is just the first step; the real magic lies in extracting actionable insights from the data. Wrede walks us through the process of analyzing customer feedback, highlighting the importance of sentiment analysis, keyword tracking, and trend identification.
Best Practices for Feedback Collection and Analysis
Tools and Methods for Feedback Collection
From traditional surveys to cutting-edge sentiment analysis tools, the arsenal for feedback collection has expanded exponentially. Attendees of the webinar gain insights into the best practices and tools available for collecting feedback across various channels.
Analyzing Feedback Effectively
Once the data is collected, the next challenge is making sense of it. Wrede shares best practices for analyzing feedback effectively, including segmentation, prioritization, and iterative refinement.
Case Studies and Success Stories
Examples Demonstrating the Impact of Customer Feedback
Theory meets practice as Wrede presents compelling case studies and success stories showcasing the transformative power of leveraging customer feedback. From small businesses to industry giants, these examples underscore the tangible benefits of listening to the voice of the customer.
Conclusion
In conclusion, the webinar "Building Digital Trust and Fostering Product Innovation Through Customer Feedback" offers invaluable insights into the symbiotic relationship between digital trust and customer feedback. As Michelle Wrede aptly demonstrates, by prioritizing digital trust and harnessing the power of customer feedback, businesses can not only survive but thrive in the ever-evolving digital landscape.