Master the Art of Data-driven Decision Making: Learn from ABN AMRO

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Watch an exclusive webinar where ABN Amro, a leading industry player, shares its transformative journey towards becoming a data-driven organisation.

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Hosted by


Mauricio da Silva

Data Analytics Expert & Trainer

Mauricio has worked in analytical and training roles in big tech for 5+ years. He has worked in different industries, giving him a wide knowledge of processes and metrics, and how to most efficiently utilise data to reach business goals. At Growth Tribe, he helps individuals intuitively understand complex topics, and enhance their thinking and execution of data initiatives. He has a wide range of interests, which led him to study and work with music production (recording, mixing, radio), film (audio and production), marketing, corporate training and data science (coding and analytics). Between art and science, he found he could mix it all by becoming a trainer in technology and data science.

Guest Speaker

Leonie Kemper

Leonie Kemper

Lead People, Culture & Leadership @ABN AMRO


In today's rapidly evolving business environment, the ability to make informed decisions based on data is crucial for organizational success. Data-driven decision making empowers managers to navigate complexities, identify opportunities, and drive growth. One such organization leading the way in this transformative journey is ABN Amro. In this webinar, we delve into the insights shared during their webinar on mastering the art of data-driven decision making.

We're moving from a group o people who know it all to a group of people who want to learn it all said once Satya Nadella, CEO of Microsoft

ABN Amro: A Leader in Data-driven Decision Making

ABN Amro, a renowned industry player, has a rich history of innovation and adaptability. Over the years, the organization has embraced technological advancements and recognized the potential of leveraging data to gain a competitive edge. Through a strategic transition, ABN Amro has cultivated a culture that values data-driven insights, setting a benchmark for others in the industry.

Webinar Overview

The webinar conducted by ABN Amro serves as a platform to share their expertise and experiences with a wider audience. With a focus on practicality and applicability, the webinar aims to equip managers with the necessary tools and knowledge to integrate data-driven decision making into their organizational processes. Attendees can expect to gain valuable insights into ABN Amro's journey, challenges faced, and strategies employed.

Practical Approach to Data-driven Decision Making

Central to ABN Amro's success is their practical approach to data-driven decision making. By aligning data initiatives with organizational objectives, ABN Amro has been able to extract meaningful insights and translate them into actionable strategies. During the webinar, attendees will have the opportunity to delve into real-life use cases that exemplify the effectiveness of this approach.

Empowering Decision Making through Data

Data serves as a cornerstone for informed decision making at ABN Amro. By harnessing the power of data analytics, the organization gains a comprehensive understanding of market trends, customer behavior, and internal operations. This, in turn, empowers decision makers to act with confidence and agility, driving positive outcomes for the organization as a whole.

Challenges and Successes

Like any transformative journey, ABN Amro's transition to a data-driven organization has been met with its share of challenges. From data silos to cultural resistance, the organization has navigated various obstacles along the way. However, through perseverance and strategic planning, ABN Amro has achieved significant milestones and celebrated numerous successes.

Strategies and Best Practices

During the webinar, attendees will have the opportunity to glean insights into the strategies and best practices employed by ABN Amro. From data governance frameworks to investment in analytics capabilities, ABN Amro shares valuable lessons learned and practical tips for organizations looking to embark on a similar journey.

During the webinar, attendees will have the opportunity to glean insights into the strategies and best practices employed by ABN Amro.

Expert Speakers and Their Insights

The webinar features expert speakers from ABN Amro, each bringing a wealth of knowledge and experience to the table. Through engaging presentations and interactive sessions, these speakers provide invaluable insights into the intricacies of data-driven decision making, offering attendees a unique perspective and actionable takeaways.

Audience Takeaways

As the webinar draws to a close, attendees are left with a plethora of key takeaways and actionable insights. Whether leading a team, department, or entire organization, managers can apply the learnings from ABN Amro's journey to drive success through data-driven decision making. With a renewed sense of purpose and direction, attendees are empowered to embrace data as a strategic asset and catalyst for growth.

Interview with Leonie Kemper at ABN Amro.


In conclusion, the webinar "Master the Art of Data-driven Decision Making: Learn from ABN Amro" offers a comprehensive exploration of the transformative power of data. By sharing their journey, challenges, and successes, ABN Amro inspires managers to embrace data-driven decision making as a fundamental pillar of organizational strategy. As we navigate an increasingly data-centric world, the insights shared in this webinar serve as a beacon of guidance and inspiration for leaders across industries.