Old vs. New B2B Playbook

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Explore the transition from traditional to modern B2B marketing strategies, uncovering data-driven insights and real-world success stories to enhance lead engagement and conversion.

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Hosted by


Max van den Ingh

Founder @Unmuted

Former Head of Growth Marketing at ShopPop, a self-serve B2B SaaS platform helping merchants generate more revenue through messaging apps. Before that I led growth at MisterGreen, a Tesla-leasing company. Increased annual revenue by 297%. Grew the company from selling 100 to 1.000 electric car leasing contracts per year.

In the rapidly evolving landscape of B2B marketing, the playbook is constantly being rewritten. Traditional methods that once ruled the industry are now fading into obsolescence, making way for a new era of strategies driven by data, technology, and innovation. In this article, we delve into the transition from old to new in B2B marketing, exploring key insights and success stories shared in the webinar "Old vs. New B2B Playbook" hosted by Max van den Ingh, Founder of Unmuted.


In today's digital age, businesses are navigating a paradigm shift in B2B marketing. The webinar "Old vs. New B2B Playbook" offers a comprehensive guide to this transformative journey, shedding light on the evolution of marketing strategies tailored for the modern era. Led by industry expert Max van den Ingh, Founder @Unmuted, this webinar promises invaluable insights into reshaping your approach to B2B marketing.

Max van den Ingh, founder of Unmuted, came to Growth Tribe presenting the webinar "Old vs. New B2B Playbook"

Evolution of B2B Marketing

Gone are the days when traditional marketing tactics reigned supreme in the B2B sector. The webinar explores the decline of these conventional strategies, unveiling the reasons behind their dwindling effectiveness. From print advertisements to cold calling, discover why the old playbook no longer resonates with today's audience.

Peter van Sabben, co-founder of Growth Tribe, updated this graph showing the evolution of B2B acquisition marketing channels.

Adapting to the Landscape

Amidst the changing landscape, businesses are tasked with embracing cutting-edge strategies to stay ahead of the curve. Max van den Ingh delves into the importance of leveraging data-driven insights and the transformative power of social media in modern B2B marketing. Learn how to harness these tools to enhance engagement and drive conversions in an increasingly digital marketplace.

Having a blog isn't enough anymore. There's the new way of blogging and we all need to adapt our website to it.

Cutting-Edge Strategies

The webinar offers a deep dive into the arsenal of innovative tactics that are revolutionizing B2B marketing. From personalized content strategies to AI-driven automation, discover how forward-thinking businesses are rewriting the rules of engagement. Max van den Ingh shares actionable insights on adopting these strategies to gain a competitive edge in your industry.

Real-World Success Stories

Drawing inspiration from real-world case studies, the webinar showcases how companies have successfully embraced modern marketing strategies to achieve remarkable growth and elevate their market presence. From startups to established enterprises, uncover the secrets behind their success and learn how to apply these lessons to your own business.

How to Apply Innovative Tactics

Armed with insights from the webinar, it's time to put theory into practice. Learn how to implement the discussed strategies effectively, positioning your company for success in today's dynamic B2B marketplace. Max van den Ingh provides practical guidance on navigating the challenges and seizing the opportunities presented by the new B2B playbook.

There are two sides of marketing, and those two sides required two types of KPIs. Signals for Demand Creation vs. Metrics for Demand Capture.


The webinar "Old vs. New B2B Playbook" offers a roadmap for navigating the evolving landscape of B2B marketing. From understanding the decline of traditional strategies to embracing cutting-edge tactics, Max van den Ingh provides invaluable insights to help businesses thrive in today's digital age. Watch the replay and unlock the secrets to success in the modern B2B marketplace.