Old vs. New B2B Playbook
840 people attended
Explore the transition from traditional to modern B2B marketing strategies, uncovering data-driven insights and real-world success stories to enhance lead engagement and conversion.
Max van den Ingh
Former Head of Growth Marketing at ShopPop, a self-serve B2B SaaS platform helping merchants generate more revenue through messaging apps. Before that I led growth at MisterGreen, a Tesla-leasing company. Increased annual revenue by 297%. Grew the company from selling 100 to 1.000 electric car leasing contracts per year.
This replay is a comprehensive guide to the transformative landscape of B2B marketing:
✅ Evolution of B2B Marketing: Understand the decline of traditional marketing strategies within the B2B sector and uncover the reasons behind their obsolescence.
✅ Adapting to the Landscape: Learn about the cutting-edge strategies that are now leading the way in B2B marketing. Discover how leveraging data-driven insights and embracing the power of social media can revolutionize the way businesses engage with their audience.
✅ Real-World Success Stories: Gain inspiration from a selection of case studies demonstrating how companies have successfully implemented these modern marketing strategies to achieve growth and enhance market presence.
Watch the replay and learn how to apply innovative tactics in your marketing efforts, positioning your company for success in the evolving B2B marketplace.