The Value of Creativity for Businesses
421 people attended
In this talk, our guest speaker, Robin, explains how creativity relates to brand building and marketing and shares his learnings.
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Robin van der Kaa
Robin is a multi-disciplinary creative director, marketing communications specialist, and brand strategist with 20 years of hands-on experience in brand-related storytelling, design, writing, art direction, and music. He utilizes every aspect of his diverse background to approach challenges with out-of-the-box solutions, aiming to challenge and inspire both clients and co-workers.
In this talk, Robin, an expert with experience in creative and brand marketing, will explore the crucial role of creativity in brand building.
Key points include:
✅ Insights into how creative processes intertwine with branding to create a compelling narrative.
✅ Real-world examples from Robin's work, demonstrating creativity's impact on brand perception and market success.
Attendees will gain a deeper understanding of how strategic creative thinking can elevate a brand and resonate with audiences