Understanding your Gen Z Audience
732 people attended
Master Gen Z marketing! Discover key values and media habits to boost engagement and craft campaigns that resonate. Essential insights for marketers eager to connect with this pivotal demographic.
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Tanya Ponømareva
Meet Tanya, an award-winning creative director from Amsterdam, leading the Creative department at Gospooky. With a rich background spanning international relations to experience design, her work is known for its activism and focus on people. Tanya has won numerous awards, including Cannes Lions, and worked with top brands like Google and Nike. Besides her professional achievements, she's a national Ultimate Frisbee player and yoga teacher, dreaming of sailing the world.
Tune into the replay and dissect the defining traits and tendencies of Generation Z.
This presentation provides an exhaustive exploration of Gen Z's distinctive values, their patterns of engaging with media, and how these elements shape their perceptions and interactions with brands.
Key takeaways from this session include:
✅ Core Values of Gen Z: Uncover the pivotal values and expectations that Gen Z holds, which significantly influence their buying behavior and brand loyalty.
✅ Media Consumption Trends: Learn about the unique ways Gen Z consumes media and how these habits differ from previous generations, offering a roadmap for targeted engagement.
✅ Strategic Engagement: Gain strategic insights into crafting marketing messages that resonate deeply with Gen Z, enhancing the effectiveness of your outreach and communication efforts.
This replay is an essential resource for marketers, educators, and professionals seeking to forge meaningful connections and understand the nuances of engaging with Gen Z.