Data & Analytics

The Unexpected Benefits of AI on Marketing.

Jan 26, 2024

Written by Marco Tortike

Artificial Intelligence has had a tremendous impact on content generation, reducing the content creation process time significantly. Are there more benefits than just using ChatGPT for your content strategy?

In this article, we'll dive into 5 unexpected benefits of artificial intelligence

Multi-channel campaign optimisation
Personalisation at scale
Real-time Analytics
Productivity boost
Improved customer retention strategies

In a podcast with the Marketing Artificial Intelligence Institute, Ryan Buckley (CEO of Scripted), shares valuable insights into his vision towards AI and human intelligence.

He tells about his own experiences with AI and how this technology has significantly improved his marketing efforts.

His company uses AI (e.g., machine learning, natural language generation, natural language processing, and deep learning) to process real-time data to provide data-driven recommendations, feedback, and grammar checks.

Let's jump into these unexpected benefits AI has on marketing! 👇

1. Multi-channel campaign optimisation

Let's dive headfirst into the AI-powered wonderland that is revolutionising the way we conquer the marketing battlefield.

With the latest developments in artificial intelligence, you can gain a serious competitive advantage!

We can now use predictive analytics and deep learning to optimise our multi-channel campaigns.

It's not just about optimizing; it's about unleashing the power of predictive analytics and machine learning to kick your campaigns into overdrive.

With this new technology, we can throw vast amounts of data into AI algorithms, and voila!

It cooks up the juiciest insights on what content and messages will send your conversions skyrocketing across every social media channel and email.

Right in the beating heart of predictive analytics, AI takes centre stage, morphing raw data into marketing gold.

Why does speed matter? Because in the ever-shifting dance of customer preferences and market trends, being agile is the secret sauce.

Let's talk hyper-personalisation – the secret weapon in every marketer's arsenal. AI dives into the ocean of customer behaviour and preferences, emerging with pearls of wisdom.

So, while the world is still figuring out spreadsheets, you can orchestrate a symphony of data, turning it into marketing poetry.

The result? A dynamic, personalised marketing dance that leaves your customers tapping their feet and craving more. 🎸✨

Multi-channel marketing optimisation with AI

2. Personalisation at scale

Alright, fellow marketing managers, let's talk about personalisation at scale, fueled by our trusty sidekick, Artificial Intelligence.

Now, before we dive into the juicy bits, 98% of us marketers swear by personalisation, and more than half claim it's the secret sauce to our success.

Statistics on the impact of personalisation in marketing

(Image source: KoMarketing)

That's not just a trend; it's a marketing gospel.

So, why is personalisation such a big deal in digital marketing strategy?

First off, customers are like cats – they engage more when you dangle something that piques their interest. Personalized content does just that; it's like a magnet drawing them into your marketing universe.

But it's not just about engagement; it's about building relationships. Personalized experiences show your customers that you're not just another face in the crowd; you get them, you care about their needs, and you're not afraid to shout it from the digital rooftops.

In a world flooded with options, personalization in marketing is your secret weapon. It's the cape that makes your brand stand out, providing a unique and tailored experience that says,

"Hey, we're not just another option; we're YOUR option."

AI helps you boost personalization in marketing by scaling it to the masses, forget personalized recommendations for one of your clients.

It's time for personalized product recommendations for ALL of your customers, boosting customer satisfaction!

This allows you to take advantage of the benefits of personalized recommendations even if you don’t have the resources needed for one-to-one personalization.

87% of marketers who use AI for personalization use it to improve their email marketing.

AI personalisation

(image source: LinkedIn)

Let's take your personalized customer experience to a whole new level!

3. Real-time analytics

If you ask us, one of the most important benefits of AI in marketing is the power of real-time analytics!

Thanks to AI, we're not just mining customer data; we're striking gold in real-time, spotting trends that would make Sherlock Holmes raise an eyebrow.

Now, why does this matter?

Because it lets us peek into the daily dance of our audience with our content creation. AI help us understand how our customers engage, move through our sales funnel, and decide to hit that 'Buy Now' button.

But hold on, there's more in the AI arsenal. Check out these applications in the marketing analytics playground.

Customer Segmentation
AI becomes the Sherlock Holmes of customer groups. It analyzes mountains of data, uncovering patterns and behaviours that make each group unique.

This advanced segmentation isn't just for show; it's the key to creating personalized campaigns, hitting the right audience, and delivering content that feels tailor-made.

Better engagement, more loyalty – that's the AI-enhanced segmentation magic.

Personalization:
AI doesn't just stop at knowing; it gets personal. Using past purchases, it crafts consumer profiles that envy every marketer. Imagine advertising, deals, and new items designed specifically for your customer's preferences.

Sentiment Analysis:
Ever wished you had a magic wand to know what people think about your brand? AI's got you covered with sentiment analysis.

It goes beyond what manual research can do, evaluating information with precision and in real time.

Campaign Optimization:
AI takes the wheel in campaign optimization. It crunches numbers, analyzes past performances, and reads market trends like a marketing guru.

The result? The most effective strategies, channels, and content that lead to laser-focused targeting and personalization.

AI even throws in automated A/B testing and real-time adjustments, making campaigns efficient, reducing costs, and giving your ROI a victory lap.

choong-deng-xiang--WXQm_NTK0U-unsplash

Want to Learn More About AI for Business?

You’re in the right place! AI is a fascinating field and one that is building tremendous traction across the business landscape.

As technology advances, artificial intelligence applications for business are becoming more plausible in everyday practice.

AI is being used to save time and increase productivity outputs over many different roles and sectors.

It’s no longer a far cry into the future, it’s here, available, and ready to be implemented.

So how can you learn more about using AI in business?

As a leading educational course provider, we created the most effective AI for business course you can find!

This course will help you and your team boost productivity with AI solutions and make data-driven decisions for the future.

6 Modules | 24 lessons | 24 videos | 6 tests | 6 exercises

Module 1: AI and Machine Learning Fundamentals
Module 2: AI business strategy
Module 3: GenAI for text: ChatGPT and prompt engineering
Module 4: GenAI for design: text prompts and visual communication
Module 5: AI for productivity
Module 6: AI-powered predictive insights

👉 Check out our course here

4. Productivity boost

Alright, productivity enthusiasts! AI isn't just about crunching numbers, it's here to

Your marketing team is no longer drowning in the sea of repetitive tasks. Thanks to AI, data entry and analysis, those once time-consuming nightmares, now take mere seconds.

A McKinsey report spills the beans, estimating that gen AI could inject a whopping $4.4 trillion into global productivity.

And guess what?

Marketing teams and sales are the cool cats in the spotlight, grabbing a juicy 75 per cent of that value.

The productivity of marketing alone, thanks to gen AI, could surge by 5 to 15 per cent of total marketing spend – that's around $463 billion annually.

Think data virtual assistants, entry, invoicing, and scheduling – all handed over to the AI realm. Your team? They're now free birds, focusing on the creative and strategic realms of their jobs.

Automate with AI, and you're not just saving time; you're saving costs, too.

Human errors? Say goodbye to those. The result? Improved productivity that doesn't just tick boxes; it boosts overall company performance.

Productivity predictions by Statista

(Image source: Statista)

👉 Take a look at these 12 AI tools to boost your productivity and this 10-step toolkit for managers to unlock team productivity with ChatGPT.

5. Improved customer retention strategies

All of the benefits of artificial intelligence ultimately result in a significant improvement in customer retention strategies.

By identifying who's likely to jump ship, it helps companies retain customers before they even raise the alarm.

It's not mind-reading; it's predictive prowess in action, allowing you to take action before dissatisfaction rears its ugly head.

Thanks to AI and machine learning, creating personalised offers, promotions, and experiences at scale is the new deal.

Take Netflix, for instance – it's not just about binge-watching; it's about the AI analyzing your preferences and serving you with relevant content

But wait, there's more!

AI isn't just a numbers cruncher; it's a maestro in customer feedback analysis.

It dives deep, decoding what keeps each user hooked to the D2C brand, shaping digital marketing campaigns that resonate like a melody with the current customer base.

Medium wrote about how AI can revolutionise customer retention strategies:

Personalised recommendations
Predictive analytics for churn prevention
Enhanced customer service with chatbots
Dynamic pricing strategies
Voice and sentiment analysis
Streamlined customer journeys with AI-driven insights
Advanced targeting with AI segmentation
Automated rewards and loyalty programmes
Real-time feedback implementation
AI-assisted upselling and cross-selling

Customer-Retention-Benefits-Your-Business

(Image source: Chargebee)

Wrapping up

In this article, we wrote about the unexpected benefits of Artificial intelligence on customer engagement with data-driven decisions. Undoubtedly, AI has many more unexpected benefits.

We'll keep on writing about AI in the upcoming weeks so keep an eye out for our blog!