In the ever-changing world of product development and growth marketing, there is one thing that guarantees success: a great user experience.
UX Design is central to everything and it’s a fact that user-friendly designs drive better conversions, adoption and revenue. This has made UX Design a highly flexible, rewarding, and in-demand career path.
💡 In fact, UX Designers were the second most in-demand roles in 2020 (Onwardsearch, 2020)
We created our UX Design Immersive Course to help people dive straight into this exciting career. To ensure students are ready for the job-market, they work on personal projects to add their UX Design portfolios.
What they are able to achieve in as little as 12 weeks is always incredible - and here’s one of our favourites…
Park Bee by Natascha Westendorp
Natascha is a growth product marketer who took a customer-centric approach to helping businesses manage employee parking spaces with ease.
Natascha’s Design Challenge
Employers try to manage parking spaces for their employees - but these spaces need to be shareable, flexible, and managed digitally. This is difficult when flexible and remote work are becoming more popular. Current solutions are manual and costly to businesses.
Natascha’s Design Process
Natascha used the design thinking process to develop her solution. It is an iterative design approach that includes customer research, prototyping, solution testing, and customer feedback.
Natascha’s UX Design Solution
The solution was straightforward: a subscription management app for the employer, with a focus on sharing spaces.
Natascha began with creating lo-fi frames and sketching her ideas in Miro.
After rounds of user testing on her interactive prototypes, she achieved her final design below.
💡 Tip: Click the image below to go to Natascha’s interactive Figma prototype!
To view Natascha’s full project for the UX Design Immersive Courses, explore the slides below!
Interested in becoming a UX Designer like Natascha?
Head on over to our UX Design course page and see if it’s right for you!