Helloprint now has weekly customer research sessions to help generate more insights into what they can improve. The tailored experimentation journey led to 60 experiments and a 20% increase in the ATC rate. 

The challenge

Helloprint, the leading marketplace for customised print products was on a mission to improve its website to be more customer friendly with the main goal to increase the ATC rate. According to market research, the conversion rate on their website could be significantly improved by adopting a mindset of continuous experimentation and a customer-centric marketing approach. 

The solution

In order to help Helloprint with its challenge, we designed a tailored experimentation journey for its marketing team to effectively adopt the growth mindset as well as a customer-centric marketing approach. More importantly, we’ve trained the marketing team to effectively conduct market research for the implementation of new tools and growth strategies for double-digit growth. 

The outcome

We’re extremely proud of the achievement at Helloprint as the entire team has effectively adopted the growth mindset and the organisation as a whole has digitally transformed with a customer-centric marketing approach. Helloprint now has weekly customer research sessions to help generate more insights into what they can improve. The tailored experimentation journey led to 60 experiments and a 20% increase in the ATC rate.