Conversion Rate Optimisation Certificate

Get certified in conversion rate optimisation

2-4 hours per week

Get more out of your website traffic by optimising your conversion rate. Start conducting proper user research, identifying conversion killers and A/B testing.

or pay in 4 instalments of €249 each
OD-Conversion Rate Optimisation Certificate

Master CRO to create impact

Become a future-proof marketer
Become a future-proof marketer
Marketing is constantly evolving. By learning these skills and staying at the cutting edge, you’ll be able to ensure you keep growing.
Drive better results
Drive better results
Walk away with the tools, resources and strategies used by the best brains in the business. Drive better results from Day 1 with conversion tactics that work.
Get certified
Get certified
Learn the skills you need to take your website to the next level and supercharge your results. Get the certificate to prove it.

Who is this course for?

Intermediate level marketers (although ambitious beginners are welcome!)
New business graduates or aspiring Growth & Digital Marketers
Anyone who wants to take their e-commerce to the next level

Here's what you'll learn

Module 1 - The CRO Process

Identifying conversion goals

Website vs. Landing Page

Identifying intent levels of your visitors

The GROWS Process

Module 2 - Conducting Research (Qualitative and Quantitative)

The importance of answering the WHAT and WHY

Setting up tracking for GA4, Tag Manager, and Hotjar

Setting up your GA4 Dashboard and creating your first Tag

Module 3 - CRO best practices

Website functionality

Conversion Copywriting

Conversion Design

Module 4 - Website Analytics

The most important metrics to measure

Prioritising ideas

Experiment design

Module 5 - Validating your hypothesis

A/B test using Google Optimize

Landing page creation

Understand the different types of tests that you can run to validate your hypothesis

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Thousands of happy learners

Nick Mastenbroek
Consultant @ Nlmtd
Jorian Damen
Growth Marketing Manager @ Ultimaker
Nathan Amram
Content Creator @ Hey Nathan

Attending a Growth Tribe course is like going on a learning roller coaster.Get ready to: learn new (in high demand) skills, get inspired, have fresh ideas popping into your head and meet new interesting people!

Rik de Vette
Rik de Vette
Post NL

If you want a course where you sit in front of a screen and listen to a PowerPoint, this is not the course for you. If you want a course that is actually engaging, practical and will let you use real examples, it's really helpful. The skills that I gained from the course definitely helped me in my interview process to the next step.

Katie Hudson
Katie Hudson

It made me think, made me act, made me motivated - awesome course! Interesting, intellectually challenging and yet pragmatic.

Joanna Latko
Joanna Latko
Rating Rating Rating Rating

Why learn with us?

Learn from the best

Learn from the best

We’ve been setting the precedent for digital education in Europe since 2015. We’ve now trained over 30.000 individuals on the most in-demand digital skills in marketing, data, UX and leadership.
One-of-a-kind community

One-of-a-kind community

Everyone who takes a Growth Tribe course gets invited to our amazing community of digital professionals. Share ideas, find new tools, learn about new job openings or even recruit your next team mate.
Exceptional learning experience

Exceptional learning experience

We’re obsessed with delivering the best learning experience possible - that’s why our courses score on average 9.3/10. We equip you with the most in-demand skills, in a hands-on, actionable and highly enjoyable way.
Cutting-edge content

Cutting-edge content

We update our courses monthly, not yearly. With full-time trainers and industry experts, we ensure that all of our course curriculums include the latest cutting-edge techniques, tools, and methodologies.

Stamps of Approval

Holon IQ

Start optimizing for growth. Set conversion goals and use cutting edge techniques to reach them.

Learn at your own pace
Getting certified doesn’t have to get in the way of the rest of your life. Growth Tribe On-Demand enables you to fit learning around your busy schedule. Unlimited access to your course materials whenever and wherever works best for you.
Drive real growth
Watch your conversion rates grow with the tools, techniques and strategies used by the world’s highest growth businesses. Set yourself up for success and drive results on impactful KPIs.
Learn from CRO experts
Learn from real experts. Our team have empowered thousands of people with up-to-date, relevant skills. We’ll teach you how the world’s fastest-growing companies use CRO tactics, and how you can do it too.
Get certified
Growth Tribe is an accredited digital skills development provider. Get certified in the skills that will empower you to make career moves and improve your website’s performance from Day 1.
Future-proof yourself
Over 20.000 open jobs in Europe alone already require conversion optimisation skills. Make sure your marketing skillset is ready for the future of jobs.
Join our community
Join our 30.000+ strong alumni community featuring digital experts from Spotify, DuoLingo, Google, and Heineken (& many more of Europe’s highest growth start/scale-ups.)

Join our growing community of 30.000+ alumni


Conversion Optimisation Certificate

Everything you need to hit the ground running and take your career to the next level.
The program offers:
Receive a Conversion Rate Optimisation Certificate
Bite-sized video modules from expert trainers
Access to cutting-edge tools
Community support
Downloadable templates, guides and case studies

Need assistance? Speak to a learning advisor

Frequently asked questions

Who are the expert trainers?

Our expert trainers are real-life professionals with experience in their specialist field, who dedicate a few days a week of their time to helping others learn. They have real, hands-on experience, and they are always updating the course curriculum to include new technology and the latest techniques & strategies.

What are my payment options?

Many of the people who take our course are entrepreneurs, freelancers, or individuals who want to improve their prospects. That’s why we provide several payment plan options to make our courses accessible to everyone. You can pay in installments or take advantage of STAP or unemployment funding (NL residents only). Our dedicated learning consultants will be able to work with you to find the right plan to suit your needs before you book.

Who is this course for?

If you are experienced, looking to upskill, or have 3+ years of experience working in this field, we recommend this course for you. If you are more of a beginner or looking to reskill then we would recommend taking one of our entry-level courses that are more suited to you.

Do I get a qualification?

Growth Tribe is NRTO accredited, so you’ll get certification from Growth Tribe that you’ve completed the course that you can display on your LinkedIn profile and CV.

Who’s on the course with me? Are there opportunities to network?

The course is not cohort-based, so you won’t have classmates in the traditional sense. What you will have is access to our participant and alumni network of over 30.000 forward-thinking digital professionals from top companies, and some of the most exciting start/scale-ups around.

Ready to enroll?
Enroll now