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Data and AI

Data-Informed Decision-Making

118 minutes

English, Dutch

Module from the Business Analytics Certificate

Cultivate a data-informed mindset and transform your decision-making process. Learn to classify and dissect decisions, harnessing data insights for smarter choices that drive business growth. Discover the secrets of becoming a data-driven organisation and elevate your strategic thinking.

Data and AI

Hypothesis Testing and Statistical Inference

233 minutes

English, Dutch

Module from the Business Analytics Certificate

Explore stats in action. Discover how to test hypotheses, analyse data, and run A/B tests to uncover cause-and-effect relationships.

Data and AI

Predictive Analytics for Business

194 minutes

English, Dutch

Module from the Business Analytics Certificate

Explore machine learning types and applications, focusing on predictive modelling techniques like classification and regression.

Data and AI

Presenting Analytical Findings

85 minutes

English, Dutch

Module from the Data Visualisation & Storytelling Certificate

Develop your own presentation style, communicate analytical results clearly, and connect with your audience to motivate action and encourage data-driven decision-making.

Growth and Marketing

Google Analytics 4 and Tag Manager

123 minutes

English, Dutch

Module from the Digital Marketing Certificate

Explore Google Analytics 4, identify crucial marketing metrics, and learn measurement techniques using the latest data analysis tools to supercharge your marketing strategies.

Growth and Marketing

Conversion-Centric Website Optimisation

90 minutes

English, Dutch

Module from the Conversion Rate Optimisation Certificate

Optimise website functionality, implementing conversion copywriting techniques, and employing conversion design strategies to maximise user engagement and drive higher conversion rates.

Growth and Marketing

Data-Driven Conversion Rate Optimisation

75 minutes

English, Dutch

Module from the Conversion Rate Optimisation Certificate

Gain the skills needed to experiment and analyse website data effectively, extract valuable insights, and make informed decisions to optimise website performance and user experience.

Growth and Marketing

Digital Marketing Fundamentals

101 minutes

English, Dutch

Module from the Growth Marketing Certificate

Understand digital marketing fundamentals, learn how to create effective customer personas, and understand the customer journey for marketing success.

Growth and Marketing

Mid-Funnel Marketing: Activation and Retention Strategies

60 minutes

English, Dutch

Module from the Growth Marketing Certificate

This module delves into Activation and Retention, emphasising the role of the 'Wow Moment' in driving user activation and how it links to sustained customer retention, thereby fostering long-term business success.

Growth and Marketing

Bottom-Funnel Marketing: Revenue, CLTV, and Virality

63 minutes

English, Dutch

Module from the Growth Marketing Certificate

Understand bottom-of-the-funnel strategies, including Customer Lifetime Value (CLV) optimisation and harnessing virality for sustainable growth and increased profitability.

Growth and Marketing

No-Code Landing Page Creation and Optimisation

80 minutes

English, Dutch

Module from the Digital Marketing Certificate

Improve website performance with the LIFT model and create code-free, conversion-centric landing pages.

Growth and Marketing

Fundamentals of CRO

80 minutes

English, Dutch

Module from the Conversion Rate Optimisation Certificate

Identify conversion goals, analyse website pages compared to landing pages, assess visitor intent levels, and apply the GROWS process for optimal digital performance.

Growth and Marketing

Develop a Digital Communications Strategy

160 minutes

English, Dutch

Module from the Digital Communication Certificate

Create a comprehensive digital communication strategy, aligning objectives with vision, customer focus, and business needs.

Growth and Marketing

Building a Brand Identity

162 minutes

English, Dutch

Module from the Digital Communication Certificate

Craft a brand identity that embodies core values. Define and communicate principles that resonate, fostering strong connections and differentiation.

Growth and Marketing

Sales and Business Development Fundamentals

123 minutes

English, Dutch

Module from the Sales & Business Development Certificate

Explore the core aspects of sales and business development, including crafting value propositions, product knowledge, audience targeting, and market research.

Growth and Marketing

Sales Prospecting, Pitching and Closing Deals

180 minutes

English, Dutch

Module from the Sales & Business Development Certificate

Refine your sales expertise by optimising the end-to-end process, from prospect sourcing, lead qualification, pitching, to nurturing partnerships and client development.

Growth and Marketing

Commercial Growth and Diversification

176 minutes

English, Dutch

Module from the Sales & Business Development Certificate

Explore techniques for product development, market expansion, and personal growth to drive commercial success in sales and business development.

Business and Innovation

Building a Data Culture

139 minutes

English, Dutch

Module from the Digital Leadership Certificate

Acquire insights into constructing a culture that relies on data, promoting understanding of data and its effective application across various teams.

Business and Innovation

Leading Change Management

102 minutes

English, Dutch

Module from the Digital Leadership Certificate

Develop proficient leadership approaches to steer successful change endeavors and adeptly handle challenges within a dynamically evolving digital environment.

Business and Innovation