TomTom Rapid Experimentation led to 50% more sales

More than 6 experiments per sprint with over 30 significant new learnings, leading to a 50% increase in sales.

The challenge

TomTom recognised the need to adapt and evolve in the fast-paced digital landscape to stay ahead of the competition. The biggest challenge was to change the mindset throughout the company, focused on continuous experimentation and customer-centric marketing campaigns, based on data. Secondly, TomTom’s challenge was to improve landing page conversion rates and faster creation of email campaigns as the number of total campaigns decreased every quarter. 

The solution

In order to launch the digital transformation, we devised a comprehensive and flexible learning experience that seamlessly integrated in-person and online training methods. This programme was built specifically for their leadership team and designed to their specific needs to help them reach their business goals. The programme was focused on growth marketing tactics, data-driven decision-making, and rapid experimentation. By tailoring the programme to their specific needs, we ensured alignment with their unique business objectives, providing them with the tools and insights to effectively navigate the digital landscape and achieve their desired outcomes.

The outcome

After a period of 3 months, the leadership team has made enormous progress! Their mindset changed from Big-Bang projects/campaigns to adaptive and iterative experiments, the focus is now on the customer rather than silos and hierarchy, and data-driven teams now take validated learnings over opinions and conventions. This was done through more than 6 experiments per sprint with over 30 significant new learnings, leading to a 50% increase in sales.